By the Xandrolab Research Team,Updated January 2026

"I walked into the kitchen three times today and forgot why I was there. It's funny to my kids, but honestly? It scares the hell out of me."
If this sounds familiar, you're not alone.
Millions of health-conscious adults take fish oil every day hoping to support their memory and mental sharpness. They swallow those large, fishy-tasting softgels faithfully, sometimes for years.
But here's what the supplement industry doesn't want you to know:
Most of that omega-3 never reaches the one organ that needs it most: your brain.

You've done the research. You know DHA for brain health is essential—it's the most abundant omega-3 in your neurons. You've searched for a supplement for memory loss that actually delivers. So you've tried fish oil. Maybe krill oil. You take it daily, hoping it's helping.
But something didn't add up.
You still experience:
You're not imagining it. And it's not just "getting older."
The problem isn't how much omega-3 you're taking. It's whether any of it is actually reaching your brain.
There's a growing awareness in the longevity community that most supplements have poor absorption. As one frustrated customer put it:
"I read that regular fish oil doesn't even cross the blood-brain barrier. So I've been swallowing these horse pills for 10 years for nothing?"
This isn't just cynicism. It's science.
Your brain is protected by something called the Blood-Brain Barrier (BBB), a highly selective membrane designed to keep harmful substances out. The problem? It also blocks most nutrients, including the omega-3s in standard fish oil.

You can flood your bloodstream with DHA. But if it can't cross the barrier, your brain starves.
For decades, scientists tried to "smash down the front door" of the brain with mega-doses of fish oil. People took 3g, 4g, even 5g per day, hoping more would mean better results.
It didn't work.
The omega-3s were too "bulky" in their standard form (triglycerides or ethyl esters) to pass through the blood-brain barrier. They supported the heart and liver, but the brain (the organ that needs DHA most)was left behind.
Then, in 2014, researchers at Duke-NUS Graduate Medical School Singapore made a breakthrough discovery, published in Nature, one of the world's most prestigious scientific journals.
SEE THAT DISCOVERY NOW

The research team, led by Dr. David Silver, identified a specific transporter protein called Mfsd2a that acts like a selective gateway into the brain.
Here's the key finding:
Mfsd2a only allows omega-3s to enter when they're attached to a molecule called Lysophosphatidylcholine (LPC).
Standard fish oil? Blocked.Standard krill oil? Partially converted, but inefficient.LPC-bound omega-3s? Direct entry.
"Our findings reveal an unexpected essential physiological role of plasma-derived LPCs in brain growth and function." — Nature, May 2014
In simpler terms: Nature built a side door to the brain. And LPC is the only key that fits.
When you take standard fish oil, your body has to convert those omega-3s into the LPC form before your brain can use them.
The problem? This conversion process is inefficient—and it gets worse as you age. By the time you're 50+, your ability to make this conversion has significantly declined.
This is why so many people take fish oil for years and feel no cognitive benefit. The DHA simply isn't reaching the neurons that need it.
Think of omega-3 supplements like keys trying to unlock your brain:
"It's like trying to fit a house key into a car ignition. Wrong shape."
"Better key, but you still have to file it down to fit."
"The master key. It just works."
LPC Neuro is powered by Lysoveta™, a patented, science-backed form of omega-3 derived from sustainably sourced Antarctic krill.
Unlike standard supplements, LPC Neuro delivers DHA and EPA already bound to Lysophosphatidylcholine, the exact form your brain needs to absorb it through the Mfsd2a pathway.
SUPPORT YOUR BRAIN HEALTH TODAY →
Most supplement companies hide behind vague promises and impossible-to-claim refunds.
We don't.
LPC Neuro is the only brain supplement in Singapore using the LPC-bound form proven in Nature to cross the blood-brain barrier. We're so confident it will change how you experience omega-3 supplementation that we've removed every barrier to trying it:

30-Day Money-Back Guarantee - Not happy? Full refund. No questions.

Free Shipping Over SGD 50 - Singapore, Malaysia, Hong KongFree Shipping Over SGD 250 - Europe, Australia, Canada

5% Cashback - On every order above S$100

FSA/HSA Eligible - Use pre-tax health savings where applicable
Your brain deserves better. Your wallet is protected.
✅ Crosses the Blood-Brain Barrier DirectlyNo conversion required. The LPC form is recognized by the Mfsd2a transporter for direct brain delivery.
✅ Most Bioavailable Omega-3 for Brain HealthDesigned specifically for cognitive support, not just cardiovascular health.
✅ Premium Cognitive Support SupplementFormulated specifically for adults who want proactive brain nourishment, not just basic nutrition.
✅ Premium Focus and Memory SupplementSupports mental clarity, recall, and sustained concentration.
✅ Eye Health & Sleep SupportUsers frequently report improvements in visual sharpness and sleep quality—two commonly overlooked benefits of proper brain nourishment.
✅ Third-Party Tested for PurityRigorously tested for heavy metals, microbial contamination, and disintegration. View our lab results anytime.
✅ Sustainably Sourced from Antarctic KrillWild-caught from the pristine Southern Ocean. Never farmed.

No conversion delays. No wasted nutrients. Just direct support for your brain.
Brain health is a long-term investment, not an overnight fix. Most users report:
Individual results vary. Consistency is key—this is a cellular renewal process, not a quick fix.
For decades, you've been told fish oil supports brain health. Now you know the truth: most of it never gets there.
LPC Neuro changes that.
Backed by Duke-NUS research. Published in Nature. Third-party tested. Sustainably sourced. And designed specifically to cross the one barrier that matters.
This isn't another supplement. It's the supplement your brain has been waiting for.
SUPPORT YOUR BRAIN HEALTH TODAY →
Singapore's most advanced brain supplement. 30-day money-back guarantee. Free shipping over SGD 50. Free shipping over SGD 250 - Europe, Australia, Canada. Third-party lab tested.

By Asian Scientist Newsroom | May 23, 2014

Letter | May 14, 2014

Monday 24 Jul, 2023

News ReportsResearch | August 16, 2018

Chapter | 4 July, 2020

Friday | 05 May, 2023

Tuesday | 20 Mar, 2018

Letter | 17 Nov, 2025

Letter | July 24, 2023
By the Xandrolab Research Team,Updated January 2026

"I walked into the kitchen three times today and forgot why I was there. It's funny to my kids, but honestly? It scares the hell out of me."
If this sounds familiar, you're not alone.
Millions of health-conscious adults take fish oil every day hoping to support their memory and mental sharpness. They swallow those large, fishy-tasting softgels faithfully, sometimes for years.
But here's what the supplement industry doesn't want you to know:
Most of that omega-3 never reaches the one organ that needs it most: your brain.

You've done the research. You know DHA for brain health is essential—it's the most abundant omega-3 in your neurons. You've searched for a supplement for memory loss that actually delivers. So you've tried fish oil. Maybe krill oil. You take it daily, hoping it's helping.
But something didn't add up.
You still experience:
You're not imagining it. And it's not just "getting older."
The problem isn't how much omega-3 you're taking. It's whether any of it is actually reaching your brain.
There's a growing awareness in the longevity community that most supplements have poor absorption. As one frustrated customer put it:
"I read that regular fish oil doesn't even cross the blood-brain barrier. So I've been swallowing these horse pills for 10 years for nothing?"
This isn't just cynicism. It's science.
Your brain is protected by something called the Blood-Brain Barrier (BBB), a highly selective membrane designed to keep harmful substances out. The problem? It also blocks most nutrients, including the omega-3s in standard fish oil.

You can flood your bloodstream with DHA. But if it can't cross the barrier, your brain starves.
For decades, scientists tried to "smash down the front door" of the brain with mega-doses of fish oil. People took 3g, 4g, even 5g per day, hoping more would mean better results.
It didn't work.
The omega-3s were too "bulky" in their standard form (triglycerides or ethyl esters) to pass through the blood-brain barrier. They supported the heart and liver, but the brain (the organ that needs DHA most)was left behind.
Then, in 2014, researchers at Duke-NUS Graduate Medical School Singapore made a breakthrough discovery, published in Nature, one of the world's most prestigious scientific journals.
SEE THAT DISCOVERY NOW

The research team, led by Dr. David Silver, identified a specific transporter protein called Mfsd2a that acts like a selective gateway into the brain.
Here's the key finding:
Mfsd2a only allows omega-3s to enter when they're attached to a molecule called Lysophosphatidylcholine (LPC).
Standard fish oil? Blocked.Standard krill oil? Partially converted, but inefficient.LPC-bound omega-3s? Direct entry.
"Our findings reveal an unexpected essential physiological role of plasma-derived LPCs in brain growth and function." — Nature, May 2014
In simpler terms: Nature built a side door to the brain. And LPC is the only key that fits.
When you take standard fish oil, your body has to convert those omega-3s into the LPC form before your brain can use them.
The problem? This conversion process is inefficient—and it gets worse as you age. By the time you're 50+, your ability to make this conversion has significantly declined.
This is why so many people take fish oil for years and feel no cognitive benefit. The DHA simply isn't reaching the neurons that need it.
Think of omega-3 supplements like keys trying to unlock your brain:
"It's like trying to fit a house key into a car ignition. Wrong shape."
"Better key, but you still have to file it down to fit."
"The master key. It just works."
LPC Neuro is powered by Lysoveta™, a patented, science-backed form of omega-3 derived from sustainably sourced Antarctic krill.
Unlike standard supplements, LPC Neuro delivers DHA and EPA already bound to Lysophosphatidylcholine, the exact form your brain needs to absorb it through the Mfsd2a pathway.
SUPPORT YOUR BRAIN HEALTH TODAY →
Most supplement companies hide behind vague promises and impossible-to-claim refunds.
We don't.
LPC Neuro is the only brain supplement in Singapore using the LPC-bound form proven in Nature to cross the blood-brain barrier. We're so confident it will change how you experience omega-3 supplementation that we've removed every barrier to trying it:

30-Day Money-Back Guarantee - Not happy? Full refund. No questions.

Free Shipping Over SGD 50 - Singapore, Malaysia, Hong KongFree Shipping Over SGD 250 - Europe, Australia, Canada

5% Cashback - On every order above S$100

FSA/HSA Eligible - Use pre-tax health savings where applicable
Your brain deserves better. Your wallet is protected.
✅ Crosses the Blood-Brain Barrier DirectlyNo conversion required. The LPC form is recognized by the Mfsd2a transporter for direct brain delivery.
✅ Most Bioavailable Omega-3 for Brain HealthDesigned specifically for cognitive support, not just cardiovascular health.
✅ Premium Cognitive Support SupplementFormulated specifically for adults who want proactive brain nourishment, not just basic nutrition.
✅ Premium Focus and Memory SupplementSupports mental clarity, recall, and sustained concentration.
✅ Eye Health & Sleep SupportUsers frequently report improvements in visual sharpness and sleep quality—two commonly overlooked benefits of proper brain nourishment.
✅ Third-Party Tested for PurityRigorously tested for heavy metals, microbial contamination, and disintegration. View our lab results anytime.
✅ Sustainably Sourced from Antarctic KrillWild-caught from the pristine Southern Ocean. Never farmed.

No conversion delays. No wasted nutrients. Just direct support for your brain.
Brain health is a long-term investment, not an overnight fix. Most users report:
Individual results vary. Consistency is key—this is a cellular renewal process, not a quick fix.
For decades, you've been told fish oil supports brain health. Now you know the truth: most of it never gets there.
LPC Neuro changes that.
Backed by Duke-NUS research. Published in Nature. Third-party tested. Sustainably sourced. And designed specifically to cross the one barrier that matters.
This isn't another supplement. It's the supplement your brain has been waiting for.
SUPPORT YOUR BRAIN HEALTH TODAY →
Singapore's most advanced brain supplement. 30-day money-back guarantee. Free shipping over SGD 50. Free shipping over SGD 250 - Europe, Australia, Canada. Third-party lab tested.

By Asian Scientist Newsroom | May 23, 2014

Letter | May 14, 2014

Monday 24 Jul, 2023

News ReportsResearch | August 16, 2018

Chapter | 4 July, 2020

Friday | 05 May, 2023

Tuesday | 20 Mar, 2018

Letter | 17 Nov, 2025

Letter | July 24, 2023
By the Xandrolab Research Team,Updated January 2026

"I walked into the kitchen three times today and forgot why I was there. It's funny to my kids, but honestly? It scares the hell out of me."
If this sounds familiar, you're not alone.
Millions of health-conscious adults take fish oil every day hoping to support their memory and mental sharpness. They swallow those large, fishy-tasting softgels faithfully, sometimes for years.
But here's what the supplement industry doesn't want you to know:
Most of that omega-3 never reaches the one organ that needs it most: your brain.

You've done the research. You know DHA for brain health is essential—it's the most abundant omega-3 in your neurons. You've searched for a supplement for memory loss that actually delivers. So you've tried fish oil. Maybe krill oil. You take it daily, hoping it's helping.
But something didn't add up.
You still experience:
You're not imagining it. And it's not just "getting older."
The problem isn't how much omega-3 you're taking. It's whether any of it is actually reaching your brain.
There's a growing awareness in the longevity community that most supplements have poor absorption. As one frustrated customer put it:
"I read that regular fish oil doesn't even cross the blood-brain barrier. So I've been swallowing these horse pills for 10 years for nothing?"
This isn't just cynicism. It's science.
Your brain is protected by something called the Blood-Brain Barrier (BBB), a highly selective membrane designed to keep harmful substances out. The problem? It also blocks most nutrients, including the omega-3s in standard fish oil.
You can flood your bloodstream with DHA. But if it can't cross the barrier, your brain starves.

For decades, scientists tried to "smash down the front door" of the brain with mega-doses of fish oil. People took 3g, 4g, even 5g per day, hoping more would mean better results.
It didn't work.
The omega-3s were too "bulky" in their standard form (triglycerides or ethyl esters) to pass through the blood-brain barrier. They supported the heart and liver, but the brain (the organ that needs DHA most)was left behind.
Then, in 2014, researchers at Duke-NUS Graduate Medical School Singapore made a breakthrough discovery, published in Nature, one of the world's most prestigious scientific journals.
SEE THAT DISCOVERY NOW

The research team, led by Dr. David Silver, identified a specific transporter protein called Mfsd2a that acts like a selective gateway into the brain.
Here's the key finding:
Mfsd2a only allows omega-3s to enter when they're attached to a molecule called Lysophosphatidylcholine (LPC).
Standard fish oil? Blocked.Standard krill oil? Partially converted, but inefficient.LPC-bound omega-3s? Direct entry.
"Our findings reveal an unexpected essential physiological role of plasma-derived LPCs in brain growth and function." — Nature, May 2014
In simpler terms: Nature built a side door to the brain. And LPC is the only key that fits.
When you take standard fish oil, your body has to convert those omega-3s into the LPC form before your brain can use them.
The problem? This conversion process is inefficient—and it gets worse as you age. By the time you're 50+, your ability to make this conversion has significantly declined.
This is why so many people take fish oil for years and feel no cognitive benefit. The DHA simply isn't reaching the neurons that need it.
Think of omega-3 supplements like keys trying to unlock your brain:
"It's like trying to fit a house key into a car ignition. Wrong shape."
"Better key, but you still have to file it down to fit."
"The master key. It just works."
LPC Neuro is powered by Lysoveta™, a patented, science-backed form of omega-3 derived from sustainably sourced Antarctic krill.
Unlike standard supplements, LPC Neuro delivers DHA and EPA already bound to Lysophosphatidylcholine, the exact form your brain needs to absorb it through the Mfsd2a pathway.
SUPPORT YOUR BRAIN HEALTH TODAY →
Most supplement companies hide behind vague promises and impossible-to-claim refunds.
We don't.
LPC Neuro is the only brain supplement in Singapore using the LPC-bound form proven in Nature to cross the blood-brain barrier. We're so confident it will change how you experience omega-3 supplementation that we've removed every barrier to trying it:

30-Day Money-Back Guarantee - Not happy? Full refund. No questions.

Free Shipping Over SGD 50 - Singapore, Malaysia, Hong KongFree Shipping Over SGD 250 - Europe, Australia, Canada

5% Cashback - On every order above S$100

FSA/HSA Eligible - Use pre-tax health savings where applicable
Your brain deserves better. Your wallet is protected.
✅ Crosses the Blood-Brain Barrier DirectlyNo conversion required. The LPC form is recognized by the Mfsd2a transporter for direct brain delivery.
✅ Most Bioavailable Omega-3 for Brain HealthDesigned specifically for cognitive support, not just cardiovascular health.
✅ Premium Cognitive Support SupplementFormulated specifically for adults who want proactive brain nourishment, not just basic nutrition.
✅ Premium Focus and Memory SupplementSupports mental clarity, recall, and sustained concentration.
✅ Eye Health & Sleep SupportUsers frequently report improvements in visual sharpness and sleep quality—two commonly overlooked benefits of proper brain nourishment.
✅ Third-Party Tested for PurityRigorously tested for heavy metals, microbial contamination, and disintegration. View our lab results anytime.
✅ Sustainably Sourced from Antarctic KrillWild-caught from the pristine Southern Ocean. Never farmed.

No conversion delays. No wasted nutrients. Just direct support for your brain.
Brain health is a long-term investment, not an overnight fix. Most users report:
Individual results vary. Consistency is key—this is a cellular renewal process, not a quick fix.
For decades, you've been told fish oil supports brain health. Now you know the truth: most of it never gets there.
LPC Neuro changes that.
Backed by Duke-NUS research. Published in Nature. Third-party tested. Sustainably sourced. And designed specifically to cross the one barrier that matters.
This isn't another supplement. It's the supplement your brain has been waiting for.
SUPPORT YOUR BRAIN HEALTH TODAY →
Singapore's most advanced brain supplement. 30-day money-back guarantee. Free shipping over SGD 50. Free shipping over SGD 250 - Europe, Australia, Canada. Third-party lab tested.

By Asian Scientist Newsroom | May 23, 2014

Letter | May 14, 2014

Monday 24 Jul, 2023

News ReportsResearch | August 16, 2018

Chapter | 4 July, 2020

Friday | 05 May, 2023

Tuesday | 20 Mar, 2018

Letter | 17 Nov, 2025

Letter | July 24, 2023